Identable

​MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. ​MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. ​

Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing.